Nouryon’s newest aesthetic modifier

Amaze™ Nordic Barley is a 100% natural, unmodified, COSMOS approved starch ideal for skin, sun and hair care formulations as well as color cosmetics. The pure barley is regionally sourced from Scandinavia and produced in an eco-conscious process as a side-stream of the beverage industry. It has excellent microbial purity and so is produced without the requirement for irradiation or other treatments.

Key Benefits

Amaze™ Nordic Barley is readily biodegradable, GMO free and without additives or irradiation. The INCI Name is Hordeum Vulgare Seed Flour.

Creates a natural, sensory appearance in final consumer formulations

COSMOS approved raw material

Makes new visual effects like nude look possible in color cosmetics

Recommended Applications

Skin and Sun Care

Amaze™ Nordic Barley helps to control shine due to its excellent oil absorbing properties. It reduces tackiness, provides more texture and delivers a softer feel while effectively replacing synthetic ingredients like Nylon-12 or PMMA.


Amaze™ Nordic Barley is well suited for dry shampoo with its smooth and natural feel on hair, enabling conditioning claims without the usage of cetrimonium chloride. It gives a feel which is less dry and less rough compared to other starches.

Amaze™ Nordic Barley provides a more natural styling with good volume development. It can also be used in other styling products like pomades and waxes creating new and enganging textures.

Color Cosmetics

Amaze™ Nordic Barley provides a similar light scattering effect to that of young skin which results in a nude look that corrects imperfections such as freckles and dark spots.

The fine particle size and unique morphology makes the transition between covered and non-covered skin almost invisible. It instantly blurs appearance of wrinkles by softening edges through light diffusion.